The ‘6- or 7-figure launch’ is the white whale of online entrepreneurship. Big money launches mean you’re successful. They mean all the hard work you’ve put in and all the mistakes you’ve made have finally become worthwhile because people are listening, watching, and buying from you. A lot.
But, just how deep does that white whale swim in the digital business world?
To give you some perspective, ‘6-figure’ and ‘7-figure’ are now such popular marketing terms, Facebook has banned brands from using them in their ads, along with phrases like ‘million-dollar’.
Teaching people how to launch is also now an industry in itself. Entrepreneurs everywhere are plowing through ebooks, courses, and coaching sessions, all promising those rows of fat zeroes at the end of a the long launch road.
But what does it really take to create a 6-figure launch?
First, it takes time. Real time. Usually, several years to build up the following to do so consistently.
Secondly: Being able to answer this question is part of why I really, really love my job.
One of the best things about being a subcontractor in the world of digital business is getting to pinch hit for a company during their busiest, most critical seasons.
Over the past 5 years, I’ve stepped up to bat for almost 200 brands and countless launches. While it’s been an incredible way to learn about sales, marketing, and branding, the greatest gift has been the chance to spot patterns in the highest stake moments of online entrepreneurship.
Crafting sales pages, email sequences, ads, and scripts for webinars and promotional videos puts me at the helm of a brand’s content strategy. I get to jump headfirst into the middle of an already well-oiled machine, and find ways to sell the hell out of whatever they’re offering.
While the majority of the launches I collaborate on do well, there are certain brands that rake in major paydays nearly every round (we’re talking $800k+). The craziest part? That huge sum is rarely a fluke. Once it happens the first time, it’ll usually keep happening, over and over.
So, how do those $800k+ people catch the whale? What’s so different about the approach that uber successful online business owners take to launching and selling their ideas?
Turns out, it’s less about formulas and more about philosophy.
Almost every high-level entrepreneur I’ve met has key beliefs and personality traits in common that help them build strong teams of the best in the business, master their systems, and hit or surpass their goals, every time.
Big players are never shy about paying their right people
With the exception of those talented experts who are severely undercharging (and if that’s you, please, please, please raise your rates), “You get what you pay for” is a painfully accurate summation of outsourcing.
Sure, you might think you’ve found a bargain on that $200 sales page, but the few hundred dollars you’re saving now may lead to unfathomable amounts of stress on your end, from missed deadlines and poorly-performing work, to the people you hire completely disappearing.
You can’t cheap out on great work done right the first time, on time. Big players understand this, and the value of having an expert help them with the work they can’t do themselves, or don’t have time to do. They’re never shy about hiring a specialist, or a designer, developer, copywriter, etc…, and they rarely express sticker shock when they find the right person.